Building Manyavar – The Brand of Grit, Creativity, and Innovation
When Anushka Sharma and Virat Kohli tied the knot at the tail end of 2017, the nation rejoiced as one. After all, films and cricket...
Indian Brand Story
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Dabur Brand Story: The Iconic Journey of a Trusted Indian Company
Dabur is one of the most popular and trusted brands of modern India. It was born in the year 1884, when Dr. S.K. Burman –...
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Taste the Thunder: Thums Up’s Brand Story of Survival and Success
Thums up is an Indian soft drink brand that was introduced in the country in the year 1977 by Ramesh Chauhan. Today, more than forty...
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Nirma: The Story of a Father Who Immortalized His Daughter through Detergent Brand
It all started with Karsanbhai Patel of Mehsana, Gujarat, and his daughter, Nirma. Nirma – An Origin Story After graduating college with a B.Sc. in...
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Boroline – The Story Behind this Successful Indian Brand
On the surface, Boroline is a simple over-the-counter, antiseptic cream sold in India – one of many such products currently available in the market. However,...
