In today’s world of digitization, you never know when you become viral and for what reason.
Few days ago, actor Rahul Bose went viral when he was charged a huge amount for only two pieces of Banana that he ordered in a 5 start hotel. He was charged INR 442 for only two bananas and Rahul posted the picture of the fruits along with the bills in social media. In no time, the post went viral and netizens mocks and creates memes on the incidents.
The incident was trending with #RahulBoseMoment in social media. Rahul Bose also lodged a complaint against JW Marriott which charges the whooping amount. Later, the hotel has been fined Rs 25,000 by Excise and Taxation Department of the state for violation of Section 11 of CGST (illegal collection of tax on an exempted item) according to ANI
How Competitors leverage the Situation
The competitors of JW Marriott leverage the situation very well and come up with some brilliant ad creative ideas which focuses mainly on alternative things you can do with the amount. Checkout Some Competitors Adverts:
Nature’s Basket
Pizza Hut
OYO Rooms
THE PARK
TAJ
Final Thoughts
These adverts are so creative and unique to catch the people’s attention with a blink of an eye. If you have seen such creative ad ideas, please share with us in comment section.
